Analogic

  • Marketing Events and Content Manager

    Job Locations US-MA-Peabody
    Job Post Information* : Posted Date 3 weeks ago(11/1/2018 12:02 PM)
    ID
    2018-1594
    # of Openings
    1
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Working closely with commercial marketing, the post holder  will be responsible for generating marketing content to support our sales force, in our key markets of urology, surgery and more. The Marketing Events and Content Manager will also be responsible for managing all aspects of BK Medical’s national events, including our presence at trade shows and congresses – primarily, but not restricted to, North America and Canada.

    Responsibilities

    Organize and manage tradeshows and congresses in conjunction with commercial marketing, sales and clinical marketing

    Ensure that the correct portfolio of tradeshow materials are available and updated as appropriate

    Evaluate the success of tradeshows and events including leads, outcomes, budget performance

    Preparing and checking equipment before shipping to shows – software packages, latest updates etc

    Inspecting and checking marketing materials and equipment after shipping back to office.

    Be responsible for the execution of marketing projects, including activity plans, content generation and graphic input

    Project manage marketing projects -e.g. presentations, videos, brochures, clinical papers; digital content, customer information etc

    Be part of the content team which generates messaging for our key markets and products

    Ensure that policies around archiving, version control and approval are followed.

    Work closely internationally as part of the Global Operations Team and with Commercial Marketing, Clinical Marketing and Sales.

    Understand the benefits and use of BK equipment

    Qualifications

    What We’re Looking For In You

     

    Marketing education at least at bachelor level

    At least 5 years experience with working in marketing operations, or similar – preferably with medical devices

    Demonstrated record of success working in a team environment

     

    Excellent communication and interpersonal skills

     

    Good English writing skills

     

    Good planning and organizing skills, as well as attention to detail

     

    Flair for graphic communication

    Experience of graphic programs is an advantage

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