Schedules and implements customer training and education for internal and external customers and acts as consultant and technical expert on new and unique features of BK Ultrasound and other ultrasound product platforms.
Provides technical and clinical leadership during sales process by demonstrating full range of product features and benefits, including potential uses, product capabilities, and benefits to customers. Provides input on needs of customers in new and existing markets and participates in market development activities.
Develops, coordinates, and delivers product training to customers on applications and equipment use, and monitors customer installations to improve customer satisfaction and maintain customer relationships. Prepares site visit and demo reports and provides regular feedback on customer satisfaction and product needs.
Provides clinical and technical expertise at regional and national customer events. Supports trade shows and professional conferences by performing product demonstrations and promotions as well as customer training at society meetings, customer sponsored programs, and local and national trade shows. Participates in Analogic Ultrasound sponsored programs including clinical trials, validation programs, research events, and education events.
Mentors field team, providing clinical, technical, and professional guidance. Uses market and product knowledge to assist sales team in developing sales, marketing, and customer service strategies.
Communicates with CES, service, marketing, and sales teams to align applications activities with sales needs and business objectives and ensure customer and business needs are met. Shares best practices. Assimilates new hires into the organization. Submits demo, schedule, and site visit information to management and updates regularly. Submits statistics, reports, and forms, including expenses, in a timely manner.
Assists with system software enhancements, upgrades, and updates as needed.
Extensive travel within assigned geographic region with overnight stays and weekend travel required. Travel to national sales meetings and tradeshows in the United States, Denmark, and Canada expected.
EDUCATION and EXPERIENCE
Bachelor’s degree or equivalent. Registered Diagnostic Medical Sonographer (RDMS) or Registered Vascular Technologist (RVT) and three or more years of related urology, surgical, point of care, or colorectal ultrasound experience with knowledge of cross-sectional anatomy, ultrasound anatomy, physiology, pathology, and safety aspects of diagnostic ultrasound.
Active professional clinical and technical certifications and registries necessary to scan live patients in a clinical setting: Registered Diagnostic Cardiac Sonographer (RDCS) and Registered Cardiac Sonographer (RCS) preferred.
Must be able to complete and maintain all vendor credentialing requirements for entry into hospital environments as required.
Must be skilled in 2D, 3D, Doppler, and color flow imaging in order to demonstrate clinical scanning proficiencies on products and platforms.
Must be able to lift and move up to 30 pounds and push and pull wheeled ultrasound equipment.
Ability to understand and present complex material and interact with physicians, surgeons, radiologists, sonographers, nurses, and other health professionals.
Independent self-starter with ability to collaborate with and support cross-functional teams, internal and external customers, and global counterparts.
Ability to manage and resolve conflict, communicate issues, and propose solutions as a part of a solution-based sales process.
Ability to identify opportunities for improvement and take actions to improve.
Team orientation with a customer satisfaction mindset.
Ability to multitask and manage multiple priorities.
Improve customer satisfaction through continuing education on optimization of equipment utilization by customer.
Computer proficiency with Microsoft Office Suite products required.